Pros and Cons of Sprinklr Social 2024

Automate your social media management with industry-leading Sprinklr AI and generate content quicker with the best generative AI capabilities. Increase ROAS against business outcomes and across siloed teams using integrations, AI, and automation that fuel collaboration, unify reporting, and manage brand risk via approval processes, structured roles, and enterprise governance. Hear the real-time voice of your customers and listen to topics of interest across social, digital, and traditional channels — then use AI to enrich that data and aws devops engineer professional interview questions surface actionable insights. Shift customers from IVR to cost-effective digital channels like web chat, SMS, email, and WhatsApp — where conversational AI bots create faster and more reliable experiences.

What is Sprinklr Social?

  1. Ensure all your engagements are on-brand with custom approval workflows, governance rules and moderation processes.
  2. It’s about anticipating their pain points and needs, to provide next-level solutions.
  3. So basically, you only get access to their support team if you are on the enterprise plan.
  4. Gain a comprehensive measure of your earned media — and connect stories across social and news channels — by using Sprinklr’s proprietary AI engine to monitor and analyze media coverage.
  5. Engaging with customers and responding to comments and inquiries via social media channels.

Capture reviews for content and monitor ratings for additional consumer insights — then integrate Ratings and Reviews at the point of purchase on your website or mobile app to drive even more conversions. Analyze every conversation instantly to surface the best suggestions, predictions, and warnings agents need to improve productivity — and solve customer issues faster. Access powerful tools that let you automate contact center workflows and processes, making it easier to solve customer conversations during the first contact. The only other “option” listed on the Sprinklr pricing page is to book a demo to learn about the Enterprise plan. Unsurprisingly, there is no price listed for an Enterprise plan, as they are tailored for each customer.

Sprout’s proprietary AI and automation technology is embedded in features like Optimal Send Times, which ensures postings get their maximum visibility and intended result. Our Social Listening solution sifts through millions of data points to deliver insights, trends and key learnings within seconds. Sprout also acquired Tagger to enhance our customers’ ability to drive deeper insights from social and provide them with an all-in-one platform that offers AI-powered features and influencer marketing solutions. Like Sprout, Sprinklr has tools for social media marketing, reporting, analytics and listening. Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments.

It is also employed by healthcare companies for posting the top 4 simple forex trading strategies that work and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. Effortlessly integrate 30+ social and digital channels, 400K+ media sources and 1B+ websites, and review sites with owned data for a complete, 360-degree view of customer feedback. Listen to customers in real time with firehose access and official partnerships with 14+ channels.

Enterprises maximize performance and productivity with Sprinklr Social

Scale generative AI across your front-office with autonomous and intelligent AI versions of your brand, teams and employees. Go beyond conversations; make decisions, design workflows and execute tasks at scale. Gain a comprehensive measure of your earned media — and connect stories across social and news channels — by using Sprinklr’s proprietary AI engine to monitor and analyze media coverage. Reveal exactly how consumers interact with your brand and act immediately on visual intelligence (including tracking and detecting any misuse of brand logos or likeness) to power more meaningful communication across digital channels.

Secondly, users recommend utilizing Sprinklr for community management, as they find it to be an amazing tool. Lastly, users advise understanding the fundamentals of paid social before using Sprinklr, emphasizing the importance of this knowledge. Overall, these recommendations highlight the value and capabilities of Sprinklr for various aspects of social media management.

Sprout Social vs Sprinklr: ROI

Analyze the performance of posts, engagement of audiences, and key characteristics of content against competitors or other best-in-class brands — including which of your competitors’ messages lead the pack and why. A simple to use and deploy, yet premium, customer service solution for channel unification across 13+ of the most widely used channels – social, messaging, chat, email, and voice. So basically, you only get access to their support team if you are on the enterprise plan. Agorapulse’s advanced plan is $119/month for each user, so that works out to $595 per month.

And they’d like to prove ROI sooner than later so leaders can better understand their investments. According to G2 reviews, Sprout earned an 8.8 user rating for ease of use compared with Sprinklr’s 8.4. Detect trends, monitor sentiment and benchmark against competition for valuable consumer insights. Manage every ad campaign across 30+ channels from one dashboard and boost ROAS with real-time ad optimization. Benchmark social performance against competition and manage influencers at scale. Using complex keyword searches to surface insights from social media conversations.

Sprout’s Case Management solution enables teams to provide more expedient support. It streamlines handling inbound messages across networks, integrations, geographies and languages so service agents can provide better quality service in less time. With AI and automation built into Sprout’s platform, the load from manual work lightens even more so your teams can focus on nurturing customer relationships. Users have made several recommendations for using Sprinklr as a social media management tool. Firstly, they suggest carefully considering other options in the market for Social Listening/Content Marketing.

It’s about building and designing a platform in a way customers can truly take advantage of. It’s about anticipating their pain points and needs, to provide next-level solutions. Regardless of size or industry, brands trust and rely on Sprout’s award-winning software to maximize business impact through social media.

Features related to the organization and distribution of marketing content. Amplify your brand reach by up to 8x by turning employees into advocates. Sprinklr Sandbox offers an isolated test environment that mimics your live production environment, allowing you to practice with precision, create without consequences, and change with confidence.

But luckily, there is a platform that has all of the above features and more, for less than half the price of Sprinklr. Grab your free trial of Agorapulse today to see how it can help simplify social media management. As any good marketer knows, choosing the right social media management tool is pivotal in orchestrating a successful online presence. And these days, there are a dizzying amount of options in the social media management space to choose from, making the process even more difficult.

Who is Sprout Social for?

Admins should be empowered to adjust permissions, create reporting dashboards and build listening queries without needing support each time. By replacing multiple point solutions with Sprinklr’s AI-powered social media automation software, Microsoft’s social media managers were able to triage messages with 95% accuracy — and engage with more customers faster. Uncover real-time consumer, product, and market insights to build great products, drive brand loyalty and deliver great customer experiences. Get real-time market insights, mitigate crises, save content costs, and boost social engagement.

When comparing the quality of product support, G2 reviewers prefer Sprout over Sprinklr. The reviews of Sprinklr’s user interface tell a different story than Sprout. Sprinklr is regarded as cluttered and difficult to navigate without training, which prevents new users from getting up and running on the platform quickly. Product direction refers to a vendor’s product roadmap, such as their integration plans and cadence for expanding features and functionality. According to G2, Sprout has an 8.9 rating for positive product direction. A leading Day trading degree multinational entertainment company saved 2000+ workdays after implementing Sprinklr Insights and automating social media reporting.


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